The Power Of Unique Ability®

From time to time, we tap into a deep well of wisdom by inviting Strategic Coach clients to share their secrets to success. This post is from Joe Polish, legendary marketer, founder of Genius Network, co-founder of, and creator of Joe is a valued advocate of Strategic Coach and the power of Unique Ability.
If there’s one skill to master that allows you to make more money doing what you love, it’s Unique Ability. Unique Ability is a concept developed by one of my best friends, Dan Sullivan, the founder of Strategic Coach. Dan has done more to help guide my thinking, actions, and confidence in the areas of value creation than anyone else on the planet.
The secret to being successful doing what you love.
Put simply, your Unique Ability is the set of natural talents you’re already amazing at, that give you energy, and that you love doing. When you spend more and more time working in your Unique Ability, you’ll start to see that’s where growth and money lie.
Then, the idea is to hire other people with Unique Abilities that support your own. You want to hire people with the behaviors and skills you’re weak at. If you spend your time doing things that aren’t within your skill set and Unique Ability, it’s like ripping up money and throwing it away.
People say, “Well, I can’t hire anyone because ______.” Yet, it’s hiring people to support your Unique Ability that allows you to do what you do best.
Your Unique Ability is where growth and money lie.Click To Tweet
Investment, not cost.
All of this is an investment, not a cost. Those who don’t get anything out of collaborating with team members look at everything as a cost. If you’re thinking about how much something costs, you’re trying to measure what you’re getting out of it. Instead, when you look at things as an investment, you’ll be thinking about how to enhance and improve everything you do.
The development of your Unique Ability will never cost you anything; it saves you money, it makes you money, and it saves you time.
Everything aligned with who you truly are.
When you aren’t living in your Unique Ability, life is hard.
When you’re mentally doing something that’s incongruent with what you like and out of alignment with what you do and who you are, it drains the life out of you. It takes enormous amounts of energy to live incongruently with who you are. The same is true when you try to adopt someone else’s methodology or system. If it’s not something that aligns with you, it can put you into a negative place.
On the other hand, when you’re living in your Unique Ability, you become more generous and more confident, and you’re much, much happier. You create value for others and for yourself. You create win-win situations.
Figure out where your energy comes from and how it’s sustained. Within that is your Unique Ability. When you live from that place, you’ll not only make a lot more money doing what you love, you’ll have a sense of satisfaction about every part of your work and life.

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Parenting Of The Future Using Unique Ability

What does the future of education look like? And how do we inform kids using Unique Ability as a framework?
Look no further than Jane Andraka. When it comes to finding new ways to educate her children, her vision is inspiring.
“Hijack” your child’s education.
Jane is a mother of two sons, one who is studying electrical engineering at Virginia Tech and another who developed an early detection test for pancreatic cancer before his sixteenth birthday.
Her children’s successes are no fluke, though; they came with a lot of trial and error. But it was Jane’s approach to parenting and her decision to “hijack” her kids’ education—and teach them resiliency and what it means to survive in the real world—that kept them going.

Jane believes that parents have a responsibility to help their kids uncover their talents, develop them further, and realize their full potential. “We actively hunted for opportunities to match our kids’ interests so they could develop whatever talent they had,” she said, “and we praised the effort and the process—not the result.”
Unique Ability parenting is parenting of the future.
Jane’s commitment to zeroing in on her kids’ passions is an inspiring example of Unique Ability parenting. She gave her kids the freedom, support, and tools to discover their Unique Ability and seek out their most satisfying path in life. She doesn’t deny the importance of school, but advocates that it’s equally significant to encourage kids to explore their interests, and she demonstrates unique ways to embrace that journey.
She encourages parents to educate their children using these practices:

Pay attention to what they gravitate toward—motivate them to do more of it.
Implement fewer rules, allowing for more independent thinking.
Teach them that the problems they encounter are opportunities in disguise.
Give them the tools to realize their own potential.
Praise the process, not the result.

“Teach your kids that the problems they encounter are opportunities in disguise.”Click To Tweet
Jane reminds us that schools will not answer all children’s curiosities. The world is immense and holds experiences that, when pursued, can open your eyes to possibilities you never expected. Give your children this outlook on the world. Creative ventures are there for the taking.


We all have a Unique Ability®—the way you create ever-evolving value in the world—but can you define yours?

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Discovering Your True Self: The Unique Ability® Story

Listen to the podcast below or subscribe to the Inside Strategic Coach podcast on iTunes.
Discovering Your True Self: The Unique Ability® Story

At Strategic Coach, we have hundreds of concepts, tools, and thinking processes designed to support entrepreneurs and their businesses. On occasion, I’ve been asked, if someone were to take them all away, and I could only hold on to one, which would it be? And the answer is simple: Unique Ability.
I discovered the basis of Unique Ability early on in my professional career and later used it as the foundation for The Strategic Coach Program. So I know that today, if I just had Unique Ability, I could come up with hundreds of new and different concepts and ideas that would ultimately result in a program with more or less the same feel as Strategic Coach, and would still support entrepreneurial growth and success.
Sharing my Unique Ability story.
Unique Ability is the idea that everyone on the planet has a set of skills and talents that are unique to them. It’s at the heart of who they are, and it’s been this way forever. When individuals just focus their time and energy on doing activities that are aligned with their Unique Ability, they’ll be happier and more successful.
My Unique Ability story begins in 1980 when a friend of mine was elected to Canadian Parliament and hired me to write and design a report. The basis of the study was to go across the country and interview people with disabilities to determine what could be put into place that might assist them in new, better, and different ways.
During the three-month assignment, I interviewed over 40 individuals, and I realized that those individuals who were the most successful had learned to focus on and leverage their unique strengths. They had built their lives around their capabilities and abilities, not their disabilities.
I began to understand that while not everyone has a disability, everybody has areas in which they’re not capable as well as areas where they have natural strengths and inclinations and the possibility of achieving extraordinary results.
I realized that everybody on the planet has the opportunity to develop those areas where they excel—and this is the greatest opportunity for success and freedom. Those who focus on trying to develop the areas where they lack ability will experience frustration and irritation. When you understand yourself, your strengths, your talents, and your Unique Ability, you’re excited by it, you love what you’re doing, and you could do it forever. And though it might look like work to someone who doesn’t share your same talents, to you it’s pure joy. It’s exciting and energizing every day.
“People are only unhappy to the degree that they don’t utilize their Unique Ability.”Click To Tweet
Unique Ability and you.
I’ve shared the Unique Ability story so you can begin to recognize the areas where you have the most success and happiness and acknowledge those areas where you lack skill and ability. Once you get a handle on your Unique Ability, you can start to reshape your life and business to focus more and more time and energy on honing it and then adjust your schedule, activities, and delegations so you can spend as much time on your Unique Ability activities as you can. Acknowledging your weaknesses is important—not so you can strengthen and improve them, but so you can find people around you who have talent and ability in those areas to support you.
In the entrepreneurial world, there’s a huge reward for zeroing in on your Unique Ability and then surrounding yourself with people who are also tuned in to theirs. This combination of efforts will allow everyone to be more productive, profitable, and successful—and enjoy life a whole lot more.


We all have a Unique Ability®—the way you create ever-evolving value in the world—but can you define yours?

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