How A Bigger Purpose Takes Your Decision-Making To A Whole New Level

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How A Bigger Purpose Takes Your Decision-Making To A Whole New Level

If you look at almost any entrepreneur — just starting out, successful, or somewhere in between — one thing they’ll all have in common is that they’ve battled or are currently battling complexity.
Complexity is an unyielding barrier to growth, both business and personal. And because complexity can be overwhelming, the smart decision-making needed to move you past any obstacles is compromised. This can even be game-ending.
Is this what being an entrepreneur is supposed to be like? In a word, no.
You need a strategy for dealing with complexity in order to continue growing in a simpler, more enjoyable, more rewarding way that’s also fun for everyone in your company, you included. Dan Sullivan sums it up like this: “To multiply, first you need to simplify.”
A winning strategy from a seasoned entrepreneur.
Lee Brower is one of our outstanding associate coaches, a 22-year participant in The Strategic Coach Program, and a successful entrepreneur in the Salt Lake City area.
Lee knows all about rapid growth and complexity, and the constant decision-making that still needs to happen. He uses a strategy that can instantly change the way you think about your bigger future as well as bring simplicity that you may never have thought possible to your life today.
Like Dan Sullivan, Lee believes in the power of a good question, and he adds a twist: Ask yourself a question you’ve never asked yourself before. It might sound too simplistic to have any possible effect on your future growth, but here’s what happens in your brain when you do that.
Suddenly, your thoughts have to rearrange themselves in response to a new question. It’s this rearranging process that benefits decision-making by producing new answers to old problems and moving you forward with each decision made.
Asking the questions that get results.
When Lee first started with Strategic Coach, he decided on an objective that got him in a questioning frame of mind. As he tells it, “Very early on in Coach, I decided that one of my objectives would be to leave each quarterly workshop asking a question that I’d never asked myself before. I wondered what the result of that would be.”
This practice soon became a crucial strategy in turning around a devastating business setback. Lee explains, “When I took a hit during the 2007 financial crisis, I could have said, ‘I have to do this, I need to do that, I’ve got to do something.’”
But rather than coming from that mindset of scarcity, which is almost always based on fear, Lee called up his practice of asking himself the right questions focused on his bigger purpose in life. This in turn made it clear what was most important to get started on right away. Achieving that kind of focused simplicity — focusing on one thing, solving that, and moving on to the next — is the key, and as a result, your mind is freed up to make the right decisions.
What’s the one question …
When it comes to one question people should ask themselves, Lee believes that there is no one specific question, but all the questions should have this in common: They’re questions you’ve never asked yourself before.
“This gives you answers you’ve never heard before, and believe me, your life will change,” he says.
Lee also gave this piece of advice to set up the conditions for smart decision-making. “First, make sure that you have a vision for a future that’s bigger than your current business — a bigger purpose. The reason is that when we try to make meaningful decisions in the present without knowing what our bigger purpose is, we’re not making a decision based on what is most important to us. Having a clear picture of your bigger purpose focuses you and helps you make those meaningful decisions in the present.
“Often, as entrepreneurs, our decisions come down to money, and that might not be the best decision in a lot of situations. When you have a bigger purpose, all you have to ask yourself is whether your decision is going to support your bigger purpose or not. You don’t have to ask what’s next or worry about it, so you’re always in motion.”
When you get clear on your bigger purpose, you get clear on what you have to do today.Click To Tweet
Keep in motion: Lee walks the talk.
If you’re an entrepreneur, you’ll face a lot of tough decision-making and obstacles to growth. Lee has a strategy for asking himself the right questions to keep moving forward that might work for you too.
“Every time I hear myself say that I need to do something,” he says, “a statement that comes from a scarcity mindset rather than an abundance mindset, I turn it into a question: What small step can I take today that will provide more freedom in my life? What small step can I take that will give me more time off? Or, what small step can I take today that will open up more doors to opportunity? These small decisions add up.”
Lee’s “small-steps mindset” bears thinking about: “It’s all about keeping in motion. In life we create too many finish lines. When we set goals, we set finish lines. Why not set goals with key milestones? Why not be in progress all the time?”
Why not start right now?

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Vision And Purpose Combined To Deliver Global Transformational Impact

In the spirit of Global Entrepreneurship Week, we invited Strategic Coach clients to share their secrets to success. The first in the series is written by Stefan Wissenbach, Founder and Chief Engagement Officer of Engagement Multiplier, based in London and Chicago.
As an entrepreneur, I realized early on that when you have a clear vision of your future, magic starts to happen.
Having a clear vision builds momentum and helps you make really smart decisions and take the right actions to get where you want to be. Indeed, I believe that thinking about and envisioning your future is the way to unleash and achieve your greatest potential.
For me, having a vision means creating a reference for what something looks like when it’s done, and then putting a clear purpose behind it that’s so much deeper than just profit numbers.
I recognized, too, that for any entrepreneur to be successful, they need to have a big vision they can be really excited about—one that makes them leap out of bed like a salmon in the morning! All the most successful entrepreneurs I’ve met have a really big vision. And they’re able to flip from big-vision thinking into meaningful action.
Now, once you’ve got this big vision, how do you stay connected to it?
For me, personally, it was about creating a vision that really inspired me, and then distilling that down into a meaningful purpose. This became my company, Engagement Multiplier.
My vision is to help 100 million people become measurably more engaged.
That’s a big number—and, no, I’m not sitting on a cloud getting a wet bottom! I wholeheartedly believe it’s achievable. What’s more, I get really excited by it. I say it, I think it, I’m connected to it, and that makes it much easier to stay inspired when the going gets tough—which, at times, it does.
In any entrepreneurial journey, there are going to be highs and lows. But when you’ve got clarity on the vision you’re aspiring to, the lows are easier to handle. That big vision keeps you focused, motivated, and determined to overcome the inevitable barriers that we all encounter as we break new ground. When you’re really connected to your vision, you don’t see barriers as problems; they just become challenges that help you raise your game and be stronger when you’re on the other side.
No really successful entrepreneurial journey can ever be completed single-handedly. And even if it were possible, it would be a lonely one. I, like every other successful entrepreneur I’ve met, need a team around me to help turn my vision into a reality. In my case, that’s a team of people who are just as passionate about the transformational impact of improved engagement on individuals and organizations as I am.
So, once you’ve found a way to stay connected to your vision, the question then becomes, how do you connect your team to your vision?
People want to work in an organization where there’s leadership that has a really big vision, is clear on that vision, has a plan that supports it, and is going to take the organization from where it is now to a much higher level. As the leader, you’ve got to keep your own mojo up and keep your passion going, and you have to make this visible to your team. My grandfather once said to me, “Stefan, the fish rots from the head.” If you as the entrepreneur are not showing your ongoing passion for what you’re seeking to achieve, then you can’t expect your team to either.
Being able to articulate your organization’s vision clearly is what motivates and aligns team performance. This connection with your team is created through an Engaged Purpose.
An Engaged Purpose is a written statement that clearly communicates to your team what your company does and why. It details the transformation you’re trying to create and provides a structure that will inspire your team to align their daily activities with your company’s larger aspirations. When you create a big enough “why” for people, they will become emotionally involved in finding a “how.”
Keeping your passion, enthusiasm, belief, and Engaged Purpose front of mind is the way to get your team on board, connected, and supporting you every day to achieve your vision.
And then you’ve got to find out who’s on the bus and who’s not.
I’ve been very fortunate over the years. I’ve been able to build and sell a number of companies. I consult now with successful entrepreneurs in the UK and, through our online platform Engagement Multiplier, I help businesses all over the world become measurably more engaged.
I still have a ways to go to before I can say I’ve helped 100 million people become measurably more Engaged—either through Engagement Multiplier, my speaking engagements, my books, or my day-to-day interactions with the people I meet (every single one counts toward my goal!). But I will get there.
And it all started with a vision supported by a purpose.

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